Winter never looked so cool: BBUC debuts "Off-Season" jacket

 The “Off-Season” jacket is built for performance but will be remembered for its take on Virgil Abloh’s “Off-White” logo.

The “Off-Season” jacket is built for performance but will be remembered for its take on Virgil Abloh’s “Off-White” logo.

Winter is a season of contradictions - a miserable time of the year which fosters the most comforting emotions, a time when it’s not exactly nice to be out in the cold but it does mean you get to wear all the cool stuff. And there’s plenty of it.

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Layers upon layers when it comes to cycling, all supremely comfortable and mind-bogglingly technical, while being as light as a feather and highly wicking.

A decent winter jacket needs to look the nuts, which is where, let’s face it, many fall short.

Not BrilliBrilliant/Unicorn (BBUC). No nonsense black with stark white contrast graphics and a race fit. The “Off-Season” jacket is made from a fleece-backed Super Roubaix fabric, which is water resistant, windproof and highly moisture wicking while simultaneously regulating body temperature.

It’s a real head turner, particularly if you happen to be partial to some Virgil Abloh streetwear. Like much of the “Off-White” brand the “Off-Season” jacket borrows its branding cues from, this is one rare piece.

As with the unicorn you’ll find on the leg of the matching bibs, this is in fact so rare that you would be forgiven for thinking it’s nothing more than a myth.

Head over to bbuc.co to grab one while you can.

 The Pamosonic chest logo is a reference to one of the members of staff at BBUC’s Brillantengrund hotel in Vienna

The Pamosonic chest logo is a reference to one of the members of staff at BBUC’s Brillantengrund hotel in Vienna


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  • BBUC is represented by Johnny Red PR, a sister brand of Paperbike.