Core launch puts Rapha in a fresh light
We’re so used to prices rising that it can come as a bit of a surprise when someone actually lowers them. But that’s what Rapha has done with its Core range.
Today the brand that has always been associated with some of the highest prices in cycle clothing has released a line of what could be considered ‘value’ clothing.
A jersey for £75 and a pair of bib shorts for £100 (£85 for women) - the whole outfit for less than the price of a pair of Rapha’s Pro Team bibshorts - marks a significant departure from the brand’s traditional pricing strategy.
Rapha insists the Core line is aimed at all customers and retains the quality and fit it has become renowned for. It also says that developments in production techniques and other areas have allowed it to introduce the Core line.
“We have been able to launch this line by increasing production volumes and utilising patterns we know work (although there was still a lot of wear testing involved because the bib shorts are two-panel rather than three or four),” said a spokesman. “Plus we only used two kinds of fabric on the jersey which made a huge difference. If you look at the Pro Team Jersey for instance, that uses up to four fabrics, which is costly. The savings there meant that we could use the same pad that is in all our other Classic legwear and use a nice gripper on the legs - so you still get quality for less.”
Rapha’s Core range is available at www.rapha.cc now