It's the training app that keeps you motivated, informed and connected with your fellow athletes. These days it's difficult to imagine a world without Strava. But the wonder app for cyclists and runners can have its dark side. Strava addiction is a thing, and it can have embarrassing and disastrous consequences.
If you recognise any of the following in your use of Strava, it's time to step back, and take a good look at yourself, because the warning bells are ringing and as with all addicts, you're going to be the last person to notice them.
* You spend your entire time at the cafe analysing your ride while your pals chat amongst themselves.
* The word 'segment' creeps into everyday conversation.
* You set up a segment from your back door to your bike shed.
* You go out with the specific intention of taking other riders' KOMs.
* If your own KOMs are taken, you fly into a rage before commenting beneath your rival's ride about how it must have been wind assisted / otherwise easier for some other random reason.
* You create segments on stretches of road that no other cyclist even knew existed, just so you can add the KOM to your trophy cabinet.
* Your choice of riding partner is calculated purely on their ability to lead you out to bag more KOMs.
* You expect everyone to know what a KOM is. Including your mother, who has never heard of Strava.
* You split your ride into sections in order to preserve your average when you were pegging it with the wind behind you.
* You have dozens of Strava aliases so you can keep getting a month's free Premium membership.
* You're reading this.
And finally, for those devoid of any hint of a moral compass ...
* You borrow your hitter mate's Wahoo / Garmin on the pretence that yours doesn't work, then download his entire ride history to claim his KOMs as your own. In Strava land there can be no greater sin.
Have we missed anything? Leave your suggestions in the comments below.