Zwift gets behind Brammeier's Africa Kit Appeal

Don't lob that cycling jersey you never wear in the bin - there's a cyclist in Africa who could really do with it.

That's the message from Zwift and Matt Brammeier of Team Dimension Data, who have teamed up to send unwanted kit to the continent.

“There’s too much good cycling kit lying unused in people’s homes. Let’s give it a new home, a new purpose in life and help inspire young cyclists to fulfil their potential,” said Eric Minn, Zwift CEO and co-founder. 

The Africa Kit Appeal was founded by Irish rider Brammeier, who said he couldn't believe how much kit he was given after signing his first professional contract. He started sending kit back to his local cycling club and that gave him the idea for the appeal. "What would be cooler would be to get this stuff to people who didn't just want it, but needed it."

The Africa Kit Appeal sends kit to the Adrien Niyonshuti cycling academy in Rwanda. Zwift have agreed to cover the import duties raised. 

The 2017 Africa Kit Appeal begins on October 1 and donations of size medium and below are requested. To find out where your nearest drop off location is and how you can donate, visit www.africakitappeal.com.