Reality TV and sports have had a tough time of it of late. There was the ski-jumping show The Jump that crippled seven celebrities and lest not forget Splash!, the high-diving show that sunk.
Love Island, meanwhile appears to be going from strength to strength and has so far succeeded in getting Miss Great Britain de-throned for her part in some on-screen duvet related frolics.
Into this heady mix we now have the first ever cycling reality show, on the recently launched BIKE Channel (Sky 464, Virgin 552).
The Coach plans to be a little more focused than your standard offering and is giving amateur cyclists the chance to receive professional coaching from former pro riders Rob Hayles and Brian Smith as well as full kit sponsorship.
The tutoring contestants will receive includes nutritional advice, and cycling tactics. They will then race each other on a sportive. The winner will become the first UK ambassador of the channel.
This is a series that has already had viewers of the Italian version of BIKE gripped.
"As with The Coach in Italy the road will not be easy, and our two contenders will be tested to the limit as they ride for victory and the title of BIKE’s first UK Ambassador," says Filippo Ubaldini, Founder & CEO of the BIKE channel.
The BIKE Channel is holding auditions for the series from 4pm today. To enter, submit a video that is no longer than 50 seconds, explaining who you are, why you love cycling, and what winning The Coach UK would mean to you, via the BIKE website (http://www.bikechannel.co.uk/the-coach/) or Facebook page (https://www.facebook.com/BIKEChannelUK/).