It's not usually cool to wear pro-team kit but when it is as gorgeous as this, the temptation could be too much to ignore.
The Canyon//Sram strip was designed by Rapha's Ultan Coyle who took his inspiration from the tape that gets used to mark courses, or cordon off crime scenes and it's likely to go down in history as one of the best kit designs ever created.
But it's not just about the looks. This is Pro Team kit and has already been road tested everywhere from the Australian National Road Championships, the Ladies Tour of Qatar and the Tour of Flanders.
Seeing as Canyon//Sram is a women's team, the kit has been designed with a female-specific fit.
Bear that in mind if you're a bloke.