By Graham Hutson
Back when Rapha was the only cycle brand out there selling stylish kit, it would sell the dream of effortlessly glorious riding in far flung locations, often with some hostile weather thrown in for good measure.
While they might have been great bike riders, many Rapha customers were still probably a little shaky navigating the internet so Rapha would send out a catalogue of its products, which meant it was always on hand when you needed to do a little daydreaming over a coffee just before you headed out, or alternatively on the loo.
Rapha has continued this tradition of drool-worthy photoshoots to this day but occasionally something comes along that puts all others in the shade. The shoot for the Coppi Collection is a case in point.
The collection launched on Friday May 5, the same day that the 100th edition of the Giro d'Italia set off in Sardinia, and commemorates the great Fausto Coppi (1919-1960), who won Italy's grand tour five times.
The Italian theme runs throughout the collection. As well as details such as embroidered slogans linked to Coppi, many of the garments were produced in a little factory about an hour out of Milan called Self Maglieria, which has been making knitwear in precious yarns since 1965.
The Coppi collection consists of three merino jerseys in black, pink and celeste, a merino tracksuit, all of which have sold out, a pink flyweight jersey, cap, scarf, pack jacket, sunglasses and socks.
The location for the photoshoot was on the very roads ridden by Coppi, around his hometown of Castellania in Northern Italy and was shot by long time Rapha photographer, George Marshall.
Rapha have also launched a book to commemorate the 100th edition of the Giro, called Giro 100, by Herbie Sykes and released in a hardback with external box-sleeve.
If there's anything left, grab it while you can. Failing that, look at the pics and dream.
Read Rapha's Made in Italy feature here